What is the difference between VAT and sales tax? ▾
VAT is collected at every stage of the supply chain (manufacturer → wholesaler → retailer), with each stage reclaiming the VAT paid. Sales tax is only collected at the final sale. The consumer pays a similar amount either way, but the collection method differs.
Is the displayed price in Europe always VAT-inclusive? ▾
Yes — EU law requires consumer-facing prices to include VAT. So a €100 price tag in Germany includes the 19% VAT. The ex-VAT price is €84.03.
How do I remove VAT from a price? ▾
Divide the VAT-inclusive price by (1 + VAT rate). Example: £120 ÷ 1.20 = £100 ex-VAT. The VAT amount is £120 – £100 = £20. Never just calculate 20% of £120 — that gives the wrong answer.
Can I reclaim VAT? ▾
Businesses registered for VAT can reclaim VAT paid on business purchases. Tourists visiting the EU or UK may also be able to claim a VAT refund on purchases taken out of the country.